The Florentine Cultural Heritage has always been attractive for people interested in promoting intercultural exchanges of knowledge and expertise between historically and geographically distant worlds. Italy particularly Florence, is a privileged field for developing cultural proposals with a deep social impact Its territory is a significant example of the entrepreneurial inclination typical of the Italian style: an attitude towards creativity, beauty, taste, fashion. On these basis, the first edition of the Executive Master in Cultural Heritage. Creativity, Innovation & Management is starting in 2017.
With a full time, one year term program, and taught in English, it is addressed to professionals and talented graduates from all over the world, especially those coming from emerging countries. Thanks to Italian excellence in cultural and business area, the master provides high competences in the fields of Cultural Heritage, Economics, Management and Tourism leveraging on Innovation and Creativity. By the virtuous Joint Venture between Opera di Santa Maria del Fiore and Università Cattolica del Sacro Cuore, the program is specifically designed to bridge a strong theoretical approach with a more practical professional experience - inherent in the Opera’s organization, as part of its institutional aims, – and the most prestigious companies of Tuscany.
Our challenge is to train professionals of the future ruling class who are - eager to take advantage of the global changes and who can hasten, manage and spread a new broad-deep vision with a significant impact on our society. Pursuing this goal, It is necessary to stimulate consciousness of the Florentine Renaissance and its artistic impact in terms of communication, creative power and enhancement.